One of the most important strategies for a business is to have a website and a blog that is regularly updated.
The posts that are put on your website should be helpful to others. They should not brag about yourself and your product although the articles should relate to your services or products.
So there are certain questions that you need to ask yourself to formulate a strategy.
Blog posting considerations:
- What is the purpose of the blog?
A blog is usually used to promote a product or service. Sometimes a blog is just for fun. A more personal blog can also be linked back to a website.
- Who is the blog’s audience?
It is absolutely essential to know the target audience.
- What voice are you going to use in the blog?
In other words, is the voice going to be professional or casual?
- Do you really want your readers to know (and spread) the information you just posted?
Sometimes bloggers can post very intimate details about their lives, publishing their posts before thinking about the consequences. Be sure you know the consequences of posting what you are going to … BEFORE you post it!
- Is there useful information in your post?
If you are posting to promote a business website, you will want your post to be a bit casual (as if you were talking to the blog reader in person, face to face), but you will also want to offer the readers some unique and useful information that is (even slightly) relevant to your business. If you do this, they will return to the website again and again hoping to glean more useful information from any future posts.
- How will you gain a readership? How will you gain followers?
Typically, bloggers gain a readership by promoting themselves all over the social networking sites such as Facebook and Twitter. They will use backlinks and link to their blog in the signatures of their emails. At some point, people will start clicking on their links and from there, word of mouth and continued promotion will help gain readership.
- How often will you post?
Set a regular posting schedule for yourself. Once you gain readership, they will come back on the days you post and devour your content.
- Are you ready for it?
Some people simply cannot produce well-written, enticing content. If that’s your situation, perhaps it is better to leave blogging to someone with more experience or talent. Perhaps it can be one of your employees, or you could even hire a professional freelance writer to do it for you.
Blogging is not easy. It is not a diary, but neither is it an all-out selling platform. Instead, it is a way for your customers and your potential customers to get to know you. When your customers know you on a more personal level, they will be more likely to stick with you and recommend you to others.