Want to work from home as a Social Media Manager?
Read on to find out how you can gain these incredibly in demand valuable skills.
Practically every business on the planet has a digital presence to promote their services. This means that there is plenty of work around for an experienced Social Media Manager.
No experience? Then read on to find out about Social Media courses.
Social media such as Twitter, LinkedIn, Instagram and Snapchat are all free. They are important marketing channels and powerful tools for reaching out to consumers.
Most business owners don’t have the skill or training to manage their social media. That’s where social media managers come in.
What is a Social Media Manager?
Social media platforms are simple to use. However, they can be time-consuming and complicated when trying to promote a business. Facebook, for instance, has a different posting etiquette to Twitter.
Instagram is more visual. So is Snapchat. Pinterest is niche but it can work for your business if you have the right strategy.
Many small and medium-sized businesses take an ad hoc approach to social media. This means that their approach is often diluted and ineffective.
Unfortunately, the time you need to devote to social media and get it right is a big issue.
Social media managers take all the hard work on their own shoulders.
What is Expected from a Social Media Manager?
It’s not just about regular postings, however. As a social media manager you will need to be involved in a wide range of marketing activities.
Here are just some of the things you will be responsible for:
- Build a marketing strategy that works for the business.
- Helping build their presence on social media.
- Promoting the company brand online.
- Setting goals for marketing initiatives.
- Producing a publishing schedule.
- Building a following organically and maintaining fans and followers.
- Engaging with fans and followers on a regular basis.
- Developing content that resonates with users and potential customers.
- Monitoring and measuring social media activity.
- Producing reports for businesses.
Immediately, you can see that working as a social media manager is a lot more complex than many people think.
You will often liaise with a business owner or their marketing department. Also, you will need to get to know them and their business well.
You also require very good organisational skills. Not only will you be handling different social media platforms but potentially multiple clients as well.
Can You Work From Home as a Social Media Manager?
Undoubtedly, yes. All you need is a good Wi-Fi connection and a suitable computer. You're then ready to go.
More businesses are looking to outsource social media management simply because it’s cheaper. This means they don't have to worry about employing someone full-time.
Social Media Manager Courses
There are a lot of different opportunities to study social media management. You can either learn at college or university or via online courses.
In fact, there is plenty of free content online that you can access. There are also hundreds of low cost, bite-size courses which will improve your knowledge and skills.
Here are a just a few:
- Udemy: This is an online educational store containing a wide range of different courses. It's full of content developed by skilled social media experts. Many of them are free or come at a nominal cost. You’ll find everything from Facebook masterclasses to lessons on how to get the most out of Instagram.
- Lynda: This is a LinkedIn site that offers a wide range of different business tutorials and courses. They include how to manage YouTube channels, marketing on Twitter and leveraging Google+ for business. The site works on a subscription basis. It comes with a free first-month trial. So you can get some serious learning for next to no cost and see if it works for you. Check out their social media courses.
- Hootsuite: The social media app also has it’s own academy. It offers a few free marketing courses. It looks at getting the best out of platforms like Facebook and Twitter. Other, advanced courses can be a little more expensive. These are built in partnership with organisations such as universities.
You don’t need any formal social media qualifications when it comes to social media management. You do, however, need to be able to deliver results for your client.
Building your knowledge and skills base is going to be vital here. A lot may depend on what you are willing to spend on Social Media training.
It’s perfectly possible to get the information and skills you need completely for free. In addition, there are plenty of blogs, educational sites and YouTube videos designed for just that.
Who Are Your Clients?
Your clients can vary from start-up businesses to large corporations. Most will probably fall in the SME range as these are the ones that tend to outsource for size and financial reasons. They can be in practically any sector and located in any part of the world which gives you a lot of choice.
How to Attract Clients?
There are a number of ways to attract clients. The first is to have your own website built and list the services you offer.
You may want to focus on a certain sector or industry so that you can build up a more focused reputation.
There are also a wide range of different freelancing sites such as People Per Hour, Upwork and Freelancer. The key with these sites is building a strong reputation for your services – it’s not always about offering low-cost solutions but delivering exactly what the client needs.
Social Media Marketing Tools
There are a lot of social media management platforms out there to choose from. It can be really confusing finding the one that fits your needs. First off, there are a couple of things you need to consider.
- First of all, your client may already have social media management software in place they will want you to use. So that means you need to be prepared to learn a new system. The good news is that, once you’ve become an expert in one or two, the rest should be fairly easy to understand.
- Secondly, you will also have clients who don’t have a management platform. In this case you will need to develop your own favourites to deliver on their needs. These tools generally make life a lot easier than trying to juggle different platforms.
Best Social Media Management Tools
Here are just a few social media management tools that you might want to look at:
Sprout Social is typical of the type of management tool that is available online nowadays. You can plan and measure engagement on a range of different platforms and keep track of messages and responses in real time.
Social Bakers provide a range of AI intelligence and other tools for Facebook, Instagram and Twitter some of which are free to use. The focus is understanding the audience and producing content that engages them more.
Hootsuite is one of the oldest social media management tools around and still has a pretty good reputation. You can easily schedule posts and compare platforms. Also, you can get some decent metrics to measure your performance.
If you like clear graphics and easy to understand platforms, you may want to give Social Report a try. It allows you to bring all your online activity together in one place and track performance simply and effectively.
If you’re looking for something a little more niche, there are other tools online that you can add to your social media management armoury. Manage Flitter allows you to get rid of bots, reach out to like-minded consumers and build up a following more organically on Twitter. It also gives you the chance to schedule and track posts.
In conclusion working from home as a social media manager is a lot easier than many people think. You will, of course, need some social media training and manage your time well. Furthermore, good social media managers are like gold dust at the moment. If you can build your client base and deliver on their expectations, there’s no reason why you shouldn’t be successful.
Check out this post on 10 Social Media Marketing Trends.